When speaking to the audience, an anchor should look at the

When speaking to the audience, an anchor should look at the

• A. The monitor
• B. The camera
• C. The notes
• D. The floor mic

Answer: (B)

Direct eye contact with the audience is the key. When you look into the camera, it reads as if you’re speaking directly to viewers, which makes you feel more engaged, credible, and trustworthy. In many studios, you can use a teleprompter or notes placed close to the camera so you can read without breaking eye contact, preserving that connection. Looking at the monitor means you’re watching yourself or the broadcast display, which takes your attention away from the audience. Reading from notes or scanning them shifts your gaze away from the lens and reduces the sense that you’re talking to the viewers. The floor mic is unrelated to where your eyes should be; it’s about microphone placement, not audience engagement.

Direct eye contact with the audience is the key. When you look into the camera, it reads as if you’re speaking directly to viewers, which makes you feel more engaged, credible, and trustworthy. In many studios, you can use a teleprompter or notes placed close to the camera so you can read without breaking eye contact, preserving that connection. Looking at the monitor means you’re watching yourself or the broadcast display, which takes your attention away from the audience. Reading from notes or scanning them shifts your gaze away from the lens and reduces the sense that you’re talking to the viewers. The floor mic is unrelated to where your eyes should be; it’s about microphone placement, not audience engagement.