What term describes information moving along the bottom of the screen left to right to help the audience understand the program?

What term describes information moving along the bottom of the screen left to right to help the audience understand the program?

• A. Crawl
• B. Roll
• C. Banner
• D. Ticker

Answer: (A)

Horizontal text that travels along the bottom of the screen to give viewers extra information while the program continues is called a crawl. It’s designed to be unobtrusive, adding headlines, captions, or contextual notes without interrupting the main action. A roll moves text vertically, like credits scrolling up. A banner is a stationary strip of text, not moving. A ticker is also scrolling text, but it’s typically used for rapid, real-time updates like stock prices or breaking headlines. The crawl best fits the description of bottom-of-screen information moving left to right to aid understanding as the program plays.

Horizontal text that travels along the bottom of the screen to give viewers extra information while the program continues is called a crawl. It’s designed to be unobtrusive, adding headlines, captions, or contextual notes without interrupting the main action. A roll moves text vertically, like credits scrolling up. A banner is a stationary strip of text, not moving. A ticker is also scrolling text, but it’s typically used for rapid, real-time updates like stock prices or breaking headlines. The crawl best fits the description of bottom-of-screen information moving left to right to aid understanding as the program plays.