This process measures what type of people are watching a program based on race, age, gender, etc.

This process measures what type of people are watching a program based on race, age, gender, etc.

• A. Ratings
• B. Shares
• C. Focus Groups
• D. Demographics

Answer: (D)

Demographics focus on who is watching by describing audience characteristics such as race, age, gender, and other attributes. This information helps producers and advertisers understand the makeup of their audience and tailor content or ads to those groups. It’s different from ratings and shares, which measure how many people are watching or the proportion of viewers using a TV at a given time, regardless of who they are. Focus groups gather opinions from a small, selected group rather than actual viewing data. So, the process described—measuring what type of people are watching based on race, age, gender, etc.—is demographics.

Demographics focus on who is watching by describing audience characteristics such as race, age, gender, and other attributes. This information helps producers and advertisers understand the makeup of their audience and tailor content or ads to those groups. It’s different from ratings and shares, which measure how many people are watching or the proportion of viewers using a TV at a given time, regardless of who they are. Focus groups gather opinions from a small, selected group rather than actual viewing data. So, the process described—measuring what type of people are watching based on race, age, gender, etc.—is demographics.